---
title: Measurement · Cloudflare Speed docs
description: Enable measurement to track your traffic in a privacy-first manner,
  optimizing your site's speed tools. To access this feature, you need to enable
  Web Analytics on your website. This analytics tool leverages Real User
  Measurement (RUM) data, providing insights based on actual user interactions
  to enhance site performance effectively.
lastUpdated: 2025-09-19T11:19:54.000Z
chatbotDeprioritize: false
source_url:
  html: https://developers.cloudflare.com/speed/optimization/measurement/
  md: https://developers.cloudflare.com/speed/optimization/measurement/index.md
---

Enable measurement to track your traffic in a privacy-first manner, optimizing your site's speed tools. To access this feature, you need to enable [Web Analytics](https://developers.cloudflare.com/web-analytics/) on your website. This analytics tool leverages [Real User Measurement](https://developers.cloudflare.com/speed/observatory/run-speed-test/#enable-real-user-monitoring-rum) (RUM) data, providing insights based on actual user interactions to enhance site performance effectively.
