---
title: IAB Transparency & Consent Framework Compliance · Cloudflare Zaraz docs
description: The Zaraz Consent Management Platform is compliant with the IAB
  Transparency & Consent Framework. Enabling this feature could be required in
  order to serve Google Ads in the EEA and the UK.
lastUpdated: 2025-09-05T07:54:06.000Z
chatbotDeprioritize: false
source_url:
  html: https://developers.cloudflare.com/zaraz/consent-management/iab-tcf-compliance/
  md: https://developers.cloudflare.com/zaraz/consent-management/iab-tcf-compliance/index.md
---

The Zaraz Consent Management Platform is compliant with the IAB Transparency & Consent Framework. Enabling this feature [could be required](https://blog.google/products/adsense/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/) in order to serve Google Ads in the EEA and the UK.

The CMP ID of the approval is 433 and be can seen in the [IAB Europe](https://iabeurope.eu/cmp-list/) website.

Using the Zaraz Consent Management Platform in IAB TCF Compliance Mode is is opt-in.

1. In the Cloudflare dashboard, go to the **Consent** page.

   [Go to **Consent**](https://dash.cloudflare.com/?to=/:account/tag-management/consent)

2. Check the **Use IAB TCF compliant modal** option.

3. Under the **Assign purposes to tools** section, add vendor details to every tool that was not automatically assigned.

4. Press **Save**.
